Seller Accounts: Third-party sellers need to create a seller account on Amazon to start listing their products. This involves providing relevant business and banking information.
Listing Products: Sellers can list their products in various categories, including electronics, clothing, books, home goods, and more. They provide product descriptions, images, prices, and other relevant details.
Shop Creation: Sellers have the option to create a branded shop within Amazon's marketplace. This shop acts as a storefront where all their products are displayed together. They can customize the shop's appearance to reflect their brand identity.
Fulfillment Options: Sellers can choose between different fulfillment methods. Fulfillment by Amazon (FBA) allows sellers to store their products in Amazon's fulfillment centers. When an order is placed, Amazon handles packaging and shipping. Fulfillment by Merchant (FBM) allows sellers to handle shipping themselves.
Customer Orders: When a customer places an order for a product listed in a seller's shop, Amazon manages the transaction, including payment processing and customer communication.
Customer Service: Amazon provides customer service to buyers, including handling returns, refunds, and inquiries about orders.
Fees and Revenue: Amazon charges fees to sellers for using their platform, including referral fees based on the product category and other optional services like advertising. Sellers earn revenue from sales after deducting these fees and any other expenses.
Reviews and Ratings: Customers can leave reviews and ratings for products they purchase. Positive reviews can help boost a seller's reputation and sales.
It's important to note that while creating an Amazon shop can be a way for sellers to reach a large customer base, it also comes with competition from other sellers and adherence to Amazon's policies and guidelines.
Please keep in mind that the details provided are based on information available up until September 2021, and there may have been developments or changes since that time.